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Privacy and Cookie Policy

World of Wallpaper fully complies with the obligations required of the General Data Protection Regulations (GDPR) and current consumer legislation.

Information You Provide To Us

You will provide some or all of the following information to us when you purchase goods from our website, register a customer account with us, contact us, or sign up for newsletters and other marketing activities:
• Your Identity and Contact Details -includes your name, email address, home postal address/billing address, delivery address (if different), and your contact telephone number
• Your Payment Details - your bank details and payment card details, however your payment transactions will be encrypted by the acquiring bank so we will not retain any payment card details submitted by you;

What We Use Your Personal Data For

Data protection law in the UK allows us to collect, use, store and transfer personal information if we have one or more of the following purposes for doing so:

• To fulfill a contract with you; or
• Where necessary to comply with a legal or regulatory obligation; or
• Where necessary for our legitimate interests (or those of a third party) provided your interests and fundamental rights do not override these interests); or
• For other reasons where you have expressly consented to those purposes.

Below are the ways we will use your personal data to fulfil your contract and/or for our legitimate interests:

• Processing your order, including taking payment, supplying products and any after sales services such as cancellations and returns
• Identify verification and credit checking
• Keeping you updated on the progress of your order, we will usually communicate with you about your order by email, but we or our couriers may also contact you by phone
• Where you have registered with us, processing and administering your account;
• Processing information required for competition, promotion or survey entries by you;
• Allowing you to participate in interactive features of our service if you choose to do so
• Analysing sales to help us understand and improve our business
• Administration, analysis and assessment of our website and its performance, to understand and develop our business and for the improvement and optimisation of our website
• As part of our efforts to keep our website safe and secure

Direct Marketing

We need your consent for direct marketing communications. If you have expressly given your consent to receive direct marketing from us we may use the information you have given us for:

• Delivering direct marketing, advertising and updates from us to you, such as telling you about forthcoming events, products, services and offers and updates and information about us
• Measuring and understanding the effectiveness of advertising we serve to you and others
• Making suggestions and recommendations to you and other users of our website about goods or services that may interest you or them

At any time you can opt out of direct marketing.

Opting Out Of Marketing And Preference Updates

If you no longer wish to receive direct marketing and updates from us you can unsubscribe at any time by clicking on the link in the footer of the email. Alternatively you can contact customers services on 0800 0149954 or email info@worldofwallpaper.com. If you are a registered online customer you can also opt out and amend your preference settings within your login profile under "My Account".

Security Of Your Personal Data

Our website has appropriate security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. All information you provide to us is stored on secure servers. We have also put in place procedures to deal with any suspected personal data breach.

How Long We Keep Your Personal Data

We will keep your data for as long as you are a customer and thereafter we may keep it for longer in order to respond to any questions or complaints and to maintain necessary records to satisfy legal, accounting or reporting requirements. We may also keep your data for research or statistical purposes.

Service and Product Reviews

World of Wallpaper may contact you via email to invite you to review any services and/or products you received from us [in order to collect your feedback and improve our services [and products]] (the “Purpose”). We use an external company, Trustpilot A/S (“Trustpilot”), to collect your feedback which means that we will share your name, email address and reference number with Trustpilot for the Purpose.

World of Wallpaper may also use such reviews in other promotional material and media for our advertising and promotional purposes.

If you have any questions or require any more information please contact us at info@worldofwallpaper.com

What are cookies and why are they used?

In order to serve you most efficiently and continue to improve your browsing and shopping experience we use cookies on our site.  To shop at World of Wallpaper you need to have all cookies enabled, though you can still use the website for browsing and research purposes without them.

Reputable third-party banking (including PayPal) and distribution institutions handle our credit card transactions and order fulfilment. They receive the information needed to verify and authorise your payment card and to process your order. All such organisations are under strict obligation to keep your personal information private.

Wolrd of Wallpaper uses Google Analytics, a web-based analytics tool that tracks and reports on the manner in which the website is used to help us to improve it. The information that the cookies collect, such as the number of visitors to the site, the pages visited, and the length of time spent on the site, is aggregated and therefore anonymous. You may refuse the use of cookies or withdraw your consent at any time by selecting the appropriate settings on your browser. Please note that removal of the Google Analytics cookie may affect your use and experience of our website.

World of Wallpaper also uses cookies to keep track of what you have in your basket and to remember you when you return to our site. Please note that cookies can't harm your computer.

Google Analytics: This cookie allows us to see data on things like the number of visits to our site as well as the browsing behaviour of those visitors. This sort of data allows us to see which sections of our site are most popular and which aren’t so popular! All info is de-personalised and can never be tracked back to individuals. If you wish to disable these cookies, please use the opt-out browser add-on supplied by Google. You can also set your browser to reject all or certain cookies. Disabling cookies set by Google Analytics will not reduce the service provided to you.

Google Remarketing: This cookie allows us to see data on things like the number of visits to our site as well as the browsing behaviour of those visitors. This sort of data allows us to see which sections of our site are most popular and which aren’t so popular, to allow us to remarket to them appropriately. All info is de-personalised and can never be tracked back to individuals. If you wish to disable these cookies, please use the opt-out browser add-on supplied by Google. You can also set your browser to reject all or certain cookies. Alternatively, you can opt out of Google Marketing Platform's use of cookies by visiting the Google Marketing Platform opt-out page or the Network Advertising Initiative opt-out page. Disabling cookies set by Google Analytics will not reduce the service provided to you.

Facebook Pixel: We use Facebook Pixel on World of Wallpaper. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Pinterest Pixel: We use Pinterest Pixel on World of Wallpaper. Pinterest Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Pinterest and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Pinterest Pixel to create retargeting advertisements and custom audiences for our advertisements on Pinterest and on our website.

We don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing.

We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for remarketing purposes - in other words to show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website - please note that we're not responsible for the content of external websites.

We also use banner advertising on other websites to present you with products we think may be of interest to you, based on your browsing history. Cookies are tiny text files stored on your computer when you visit certain web pages.

We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website. We know you'd expect nothing less from us, and please be assured that we're working on a number of other privacy and cookie-related improvements to the website.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie NameCookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.